MapmyIndia Insight enables you to





Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including from sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines. In nut shell, the primary objective for Geomarketing systems is to provide geographical intelligence at the very heart of information systems and aims to improve below mentioned points for any organization:

  • Sales performance through superior market knowledge and by optimizing the geographical dimension of many processes.
  • Site selection and managing field operations by sectoring, fencing and visual representation.
  • Network management, prospecting, customer retention, and performance analysis can be optimized.

Geomarketing organizes and brings together disparate information on regional markets. This makes it possible to more efficiently manage operations, increase market penetration and make more informed location decisions. Resources can be conserved by focusing efforts on regions with high potential. This allows sales, marketing and expansion plans to proceed more efficiently and helps companies tap new potential. Geomarketing brings agility and transparency and also acts as enabler to tap new potential of location by taking overview of entire market and close-up of specific areas. Analyzing company and market data directly on digital maps using proposed software shall offer benefits such as:

  • Immediately spot the distribution of potential, including any gaps or overlaps in market coverage
  • Illuminate connections between diverse factors, bringing otherwise unseen trends and relationships into focus
  • Create comprehensive analysis and planning endeavors in just a few clicks, keep an eye on entire market and the granular details.
  • The eye-catching results are ideal for communications and as a basis for more informed decision- making

MapmyIndia Insight is the Geomarketing Decision Analysis system that can be used by registered users for uploading files having latitude, longitude, addresses etc along with other parameters. This document is targeted for providing insight and usage about Insight product for freemium users on web.

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Sign Up

Steps for signing up:

  1. If you are a first time user, this will be your first screen before gaining access.
  2. Fill all the details of the form.
  3. Email, Password and Username are mandatory.
  4. Please accept Terms and Conditions.
  5. Click on Create My Account to create your user account.
  6. Mail will be sent to your registered id. Click or copy link in browser to proceed


Steps for logging in:

  1. If you already have an account then visit login screen.
  2. Enter your Email and Password.
  3. Click on Login to access your profile.

Landing Dashboard

Overview of landing dashboard:

  1. This is the page that appears after logging in.
  2. It has a navigation bar on top.
  3. Below is the area for displaying projects, dataset and location Insight.

A. Navigation Bar

Overview of navigation bar:

  1. It has a navigation bar on top that redirects to pricing page and documents page and support page.
  2. On the top right corner username is present.

B. Project List

Overview of project list section:

  1. Below the navigation bar is the area for the dashboard
  2. Below is the area that contains the list of all projects
  3. Projects contain Dataset and Insight.


Overview of Projects:

  1. Projects can contain all the dataset and insight and can be shared to other people.
  2. In order to work a project must be created. Default project is created for users ie My Sample Project
  3. If required, user can rename project name

A. Brief Details of All Projects, Insights and Datasets

Information on landing page display:

  1. In project, create a new insight or add a dataset to the project. The list will be displayed here.
  2. To get a brief summary of all projects, dataset and insight, columns are present that provide with important details such as owner name, created on, last modified etc.
  3. Hover on project names and insight names to get the description info.

B. Edit or Delete Existing Datasets and Insight

Information on landing page display:

  1. Projects and Insight names and description can be changed by using Edit button.
  2. Datasets and Insight can be deleted by using Delete button.

Home Page

Overview of Home Page:

  1. When you click on a Project name, or an Insight name you will be taken to the home page.
  2. This is where you can perform all the operations on map and create new Insight and add existing datasets.
  3. On the left side two tabs are present Insight and Dataset.
  4. On the right side map view is present.

A. Insights and Dataset Tabs

Information on Insights and Dataset tabs:

  1. Insight tab contain all the insights and layers that can be created.
  2. Dataset tab contain all the datasets that can be uploaded by the user.

B. Map View

Information on Map View:

  1. Map view has a map that will display all the data.
  2. Different maps can be selected by hovering over top right button.
Map View


Overview of Dataset:

  1. Datasets are the data uploaded by the user that will be used to create Insight.
  2. CSV,XLS or XLSX files can be uploaded by the user.

A. Uploading a Dataset

Steps to upload a Dataset:

  1. Click on Upload Dataset to upload a dataset.
  2. A window will appear. Click on choose file button and you can easily select the file you want to upload.
  3. Click on Upload File after selection.
  4. Your file is now uploaded

B. Detail of Geocoded Data and Columns

Information on geocoded data:

  1. After uploading a dataset information is available below its name.
  2. It contains Geocoded data information of total number of data and how many records are Geocoded.
  3. Below that all the detail of column name and their types are present.

C. View Table Data

Information on table data view:

  1. After uploading a dataset by default its table data can be viewed. To view other dataset data click on a View Table Data icon present on the left.
  2. The table view has all the columns data in batches and on the top of  table its name can be viewed and buttons are present for Map View, Create Insight and Georeference

i. Search for a Particular Data

Information on search bar of table data:

  1. A search bar is present on top of table that can be used to search for data in the table.

ii. Batching of Data

Information on batching of data:

  1. Batching of data is done while showing table data.
  2. Only 100 records can be viewed on the screen.
  3. To view other records buttons are present on top of the table to move between next and previous data.

iii. Adding/Editing of Data

Steps to add/edit data:

  1. For adding new record click on Insert Record In Dataset. This will open popup with dataset heading as fields. Insert the appropriate data, click on Save Record to add the data in dataset
  2. For editing existing record click on Edit (pencil maker). This will open popup with dataset heading as fields and existing data as value. Edit the required value, click on Save Record to edit the data in dataset

D. Map view

Steps to go to map view:

  1. Clicking Map View shows the Geocoded data on the map.
  2. On clicking Map View button the currently displaying 100 data will be displayed on map after geocoding.

Georeference of Data

How to Georeference data:

  1. Georeference of data is done to plot the data present in the uploaded data file on the map.
  2. It can be done by either selecting Georeference icon from the dataset details panel or by clicking the Georeference button over the data table view.
  3. It can be done by three ways.

A. Based on Two Latitude and Longitude Column

First method of georeferencing:

  1. First way for Georeferencing is based on latitude and longitude data.
  2. It can be done by selecting the data columns that represent latitude and longitude data and click Georeference.

B. Based on Column of Administrative Regions

Second method of georeferencing:

  1. Second way of Georeferencing is by showing boundary regions of different constituencies.
  2. It can be done by selecting a level of region from the list and entering the name of area in the next column that you want to show the boundary of.
  3. Click on Georeference after you are done and it will show the region boundary on the map.

C. Based on Column with Complete Address

Third method of georeferencing:

  1. Third way of Georeferencing is done by plotting markers on the map based on complete address.
  2. It can be done by selecting a column that contains complete address of a location and click Georeference.
  3. This will plot markers on the map based on the address.
Geocoding Based on Complete Address

D. Which all records to Georeference?

To specify which records to georefence:

  1. When data is uploaded, georeferencing is done on all records. To Georeference on complete data again , All Records option should be selected
  2. If new record in dataset is added or existing records are edited, then this data needs to be georeferenced again. It can be done by New Records option.
  3. If after georeferencing, some records did not get georeferenced. Remaining data can be georeferenced by Not Georeferenced Previously option and selecting other column to georeference

E. Table View after Georeferencing

Display after georeferencing:

  1. After Georeferencing is done, the georeferenced columns can be seen highlighted by light blue color.
  2. This color shows which records are successfully Geocoded and the remaining non highlighted means that due to some problem in data they cannot be successfully Geocoded.
Geocoded High lighted Data

E. Location on Map for a Particular Record

Individual record map view:

  1. Every single record after being Geocoded can be viewed individually.
  2. With every record a text is present that says Location on Map. If you click this text it will open a window with map for quick view of a single record.


Overview of Dataset:

  1. Insights are created as container of layers.
  2. Insight can be shared and edited by the user.

A. Insight Creation

Steps to create Insight:

  1. Insight can be created by clicking on Create New Insight in the Insight tab.
  2. It will open a window that will ask for name and description.
  3. Click on Create Insight after you have entered both details to successfully create one.

B. Edit or Delete Insight

Steps to edit and delete Insight:

  1. Insight can be edited and deleted by the user by clicking on the icons present on the panel.
  2. Clicking on delete will ask for a confirmation and if you click YES then the Insight will be deleted.
  3. Clicking on edit will open a window where you can change name and description of that Insight.


Overview on layers:

  1. Layers are responsible for association with data tables and showing data on the map.
  2. Layers are associated with data and can be selected to show geocoded data. Even multiple layers can be selected to create layers of data.
  3. Layers contain filter , color picker and group
  4. Deletion and editing can be done on layers.

A. Layer Creation

Steps to create new layer:

  1. Layers can be created by selecting an Insight where user wants to create a layer. Click on Create New layer.
  2. This will open a window that will ask for its name, description and associate data table.
  3. Associate Data table can be selected from the uploaded data tables or a data table can be uploaded by clicking on the icon below that will upload new data table.

B. Edit or Delete Layers

Steps to edit and delete layers:

  1. Layers can be edited and deleted by selecting delete and edit icons.
  2. Clicking on delete will ask for a confirmation and click on Yes to delete it.
  3. Clicking on edit will open a window where name and description can be changed and the associated data table  can be edited or select a new data table to associate with it.
  4. Colorpicker can select colors for markers and boundaries that can be changed for that particular layer.

C. Create, Save or Delete Groups

Steps to create groups:
Grouping icon can be viewed by clicking on layer name. This action will expand the sub-section.

  1. Click on the dropdown and make a selection. To see the data with particular value, select Exact option. For grouping the number range , select Range option. Maximum 8 groups can be made.
  2. Clicking on Exact will open a window where desired column name can be selected.
  3. Clicking on Range will ask you to specify the number of buckets to create group. Maximum 8 buckets are allowed.  Select starting range and ending range for grouping by range.
  4. After selecting the column that has to be grouped, Click Auto Classify, so that system can automatically make groups, If required, different column name can be chosen from dropdown for Exact value. For Range, the value can be specified manually.
  5. Click Add more , to create group manually.
  6. Click on View to see all the grouped data on map. By default all groups will be visible. To remove the group from map, uncheck the particular group

Steps to save and delete group

  1. Click Save to save the group selection. Saving the group will ensure that the group is available on next login.
  2. Click Remove to delete the group

D. Create Filters

Steps to create a filter:

  1. Filters are created for layers individually that filter out data based on conditions.
  2. Filters can be created by clicking on Create Filter button in the layer.
  3. It will open a window that contains three fields. First field has a dropdown to select the column on which filtering is needed. Second field belongs to operator dropdown where an operator is selected. Third field belongs to condition where value to be used as condition can be searched.
  4. Click on Add Condition to Add condition to the filter.
  5. Multiple conditions can be added to the filter with the help of AND and OR.
  6. Click on Save Filter to save filter for your layer.
  7. Each layer can only have one filter.

i. Operators

Information on operators:

  1. Operators are used to perform certain logical manipulations.
  2. Different operators are provided to filter like equal, not equal, in, not in, greater than, less than etc.
Geocoding Based on Complete Address

ii. Selection Based on Column Type and Operators

Information on filter condition selection:

  1. Different selection mechanisms are provided based on column type and operators.
  2. Date selection and multiple condition selection are easy.

E. Date Selection

How to select date:

  1. Date selection can be done when the column type is of date.
  2. If column type is date then clicking on condition field will open a calendar to select a date.
Geocoded High lighted Data

II. Multiple Selection

How to select multiple values:

  1. Multiple selections are possible if the operators are in or not in.
  2. If operators are either in or not in then clicking on condition will open a list with checkboxes before values and with search bar on top. Clicking on any value will be selected and it is shown by a small right tick before the name.
Geocoded High lighted Data

Viewing Data on Map

Steps to view layer data on map:

  1. To view data on map click on the checkbox before the layer name.
  2. It will show the data associated with that layer on the map along with the applied filter.
  3. Multiple layers can be selected to show data of all of them together on a map.

A. Choose Maps

How to choose from different maps:

  1. Rightmost button on top of map view is of map selection.
  2. Hover cursor over the button to get a list of multiple maps to select from basemap, bhuvan map or hybrid.

B. Filter Data Table

Information on filter data view and how to save it:

  1. After layer selection a filtered data table also comes into view on the bottom of the map view.
  2. It can be used to search and switch between different layers data table.
  3. It contains the filtered data that is visible on map right now.
  4. On top three buttons are present that can save the current data table.
  5. Table can be saved in three formats CSVEXCEL and PDF.
  6. On the top right of the table two buttons are present that minimize and maximize the table for better visibility.
Multiple Layers represent Geocoded Data

C. Multiple Layers Data Display

How to display multiple layers on map:

  1. Multiple Layers can be displayed on map by selecting different layers.
  2. Different styles can be given to all the layers.
Multiple Layers represent Geocoded Data


Information on sharing:

  1. Project Sharing is a feature provided to share content with external users

A. Share Project, Insights and Dataset

How to share content:

  1. Sharing of project done by sharing icons present with their names.
  2. Clicking on share opens a window that shows owner name and rights allotted.
  3. Sharing will send the content to be shared with the view permission

B. Selecting Recipient

How to select recipient:

  1. Recipient is assigned by giving email addresses in the invite people section in sharing window.
  2. Clicking Share will share the content to all the people mentioned in invite people list.

C. Copy Link

How to copy link:

  1. Link button is provided after sharing has been done with that particular user.
  2. It copies the link sent to that person and can be shared manually.

D. Resend

How to resend link:

  1. Resend button is provided after sharing has been done with that particular user.
  2. It resends the link back to that particular user.

E. Delete Sharing

How to delete sharing:

  1. Delete button is provided after the sharing has been done with that particular user.
  2. It deletes any sharing done with that user.
Sharing Screen

G. Recipient Access

How to receive shared content:

  1. This section is created to give understanding of the recipient’s method of accessing the shared content.
  2. Recipient receives an email by the sender with a link that directs him to the shared page or he can get a URL manually by the user which will direct him to the content.
  3. If the user doesn’t have a profile then he will be redirected to Sign Up page for a sign up first and if the user already has a profile then he will be redirected to Login page first.
  4. After logging in user can see the shared project along with shared content and according to rights and shared content the user will be granted access accordingly.


Steps on how to logout:
  1. At the top right corner on the navigation bar username is present which can be clicked to get the access to logout button.
  2. Clicking logout ends the user session and user goes back to login screen.