Inc42.com covered MapmyIndia’s success story of creating India’s most exhaustive, accurate, and information rich digital maps and revolutionizing the use of GIS in the business models in India. The company was started by the husband-wife duo, Rakesh & Rashmi Verma in 1994 who led MapmyIndia’s pioneering and path breaking effort to create the foundation, framework and architecture for a robust and scale-able model of digital mapping in India. Today MapmyIndia team successfully delivers India’s most comprehensive and feature rich location data products and services. This unique and highly effective business model of MapmyIndia has been highly acknowledged and recommended in a case study by Harvard Business Review.
“Currently, the company offers an entire API stack, IOT devices, a map app, and is creating disruptive technologies for a better, safer and a smarter India. It has mapped over 10.54 Mn unique Points of Interests, expanded coverage of over 2 Mn Kilometers of road network, 7068 cities at street level with house address level data for 80 cities, 6 Lakh villages, and 3D & 2D landmarks in 86 cities”. The core of the company is that we build maps, says Rohan Verma, CTO MapmyIndia. Taking forward his parents passion and legacy, his vision is, to, creating the digital twin of the real world. A full 360-degree, indoor, outdoor, where we have an idea of how the world functions. The idea is that one day the digital twin of the world has to be made, for digital world experience.
Not fazed by the competition , Mapmyindia is dedicated to providing value added services with maps and location technologies, an asset for the country, with focus on being better, thus playing a key role in developing smart cities and swacch Bharat initiatives to make a world better place for the billions.
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New Delhi, April 17, 2017: MapmyIndia, India’s leader in premium-quality digital maps, GPS navigation, GPS tracking, location-based apps and GIS solutions, today announced at its flagship Map the Future conference a series of ground-breaking map and location based technology and product releases, as well as strategic Make in India alliances with other best-in-class Indian organizations viz ISRO, Idea Cellular, Visit Health, Aatapaha Smart Lighting, Reverie Language Technologies and Udacity India, that will together lead to best for India solutions for all 125+ crores Indians, 5+ crore Indian businesses, and 7+ lakh Indian governments from village to municipal to district to state to central level.
At the conference, MapmyIndia shared details of its map of the future. On this occasion, Rohan Verma, Chief Technology Officer, MapmyIndia said “The next generation of our revolutionary Real View service, wherein we are pioneering building of the first Digital Map Twin of the Real World, powered by our technology building and acquisition efforts, is unprecedented, universal and overarching. It will be an all-India map of the outdoor and indoor, in 360 degree and 3D, highly accurate and updated live, available in all local languages, captured from the ground as well as the skies, where each place and object is given a unique, simple, standardized identity, that we call eLoc. Our new Hey Map keyboard assistant, and new flagship Map app, will allow all billion Indians to benefit from our map of the future by allowing powerful map, navigation, tracking and analytics features to be accessed across all interfaces, such as mobile, keyboard, voice, VR, across all apps, websites, phones, and IoT platforms and the data and APIs that underlie our map will be power a whole host of consumer, automotive, business and government solutions.”
Mr. Rakesh Verma, Managing Director, MapmyIndia said “Our business is strong and fast growing, with a CAGR of 40% YoY during the last decade, continuous and healthy profitability throughout our 20+ year history, and 80% market share by revenue in our location intelligence industry. As we look to the future of India and MapmyIndia, we are focused on creating maps so advanced that they mirror the real world, building location technologies so powerful that they can leapfrog India to the forefront of the digital world, and encouraging innovation across India, to help map a better and smarter future for all Indians. We believe Digital India and Make in India combined will lead to Best for India solutions, and are happy to like-minded organisations”.
MapmyIndia’s partnerships with best-in-class organizations in their domains include ISRO, Idea Cellular, Aatapaha. MapmyIndia additionally shared details at the conference of its collaboration with Reverie Language Technologies for full localization of MapmyIndia map in Indian languages and access through multi-lingual keyboard assistant app with map and eLoc integrated, with Visit Health for a AI-powered Telemedicine Platform integrated with map and GPS for a Swasth Bharat solution, and with Udacity India to strengthen the self-driving engineering ecosystem in India. MapmyIndia also gave away prizes to the winners of its contest for AppmyIndia app developers, idea innovators, and ad creators, who were given the task of coming up with apps, ideas and ads that can help India become better and smarter through maps and location technologies. MapmyIndia shared how it is encouraging broad based innovation across India through its AppmyIndia developer and startup platform, and is working closely with LetsVenture, India’s largest startup funding platform, to help promising AppmyIndia startups receive angel funding, and working with BITS Pilani, one of India’s premier engineering universities, to focus on deep tech and fundamental research that can solve India and the world’s most challenging problems by leveraging and advancing maps and location technologies.
ISRO & MapmyIndia Alliance:
ISRO is best known for its satellite based mapping portal, Bhuvan, which captures India from space and offers a series of satellite imageries and remote sensing maps, which can be updated in near real time in case of disaster. ISRO recently also launched NAVIC, India’s indigenous satellite navigation system. MapmyIndia offers India’s best maps and location technologies. ISRO’s Bhuvan, MapmyIndia’s Maps and Navic have all been integrated for the most powerful, completely Indian and indigenous joint solution of space, ground and satellite mapping and navigation technologies. MapmyIndia has built a fisherman and coast guard alert app to help prevent fishermen from straying beyond Indian waters through the tracking and geofencing features in its Map app. Also, MapmyIndia and Bhuvan have been integrated to give any government, business or consumer user the best of locally made maps and satellite images and hybrid layers, which can be updated in near-real time in case of disaster.
Idea and MapmyIndia’s joint solution for Logistics Tracking:
The logistics industry of India is highly fragmented and dominated by small players (truck owners). More than 95% of logistics industry is dominated by 3rd party trucks being used by manufacturing and supply chain companies. Being the backbone of India Inc’s infrastructure, supply chain industry is undergoing a huge transition. Visibility of a shipment on real time basis is a key component of monitoring and optimizing logistics performance. Idea Business Solutions (IBS) has been working very closely with the manufacturing and logistics industries in India for addressing their requirements. IBS presents the first of its kind GSM based tracking solution for the logistics industry. The solution is targeted towards 3rd party logistics trucks, zero CAPEX and low OPEX functions. It utilizes the GSM network capabilities of Idea Cellular, to track any shipment in India, using an Idea SIM.
Speaking about the service, Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, “The GSM based logistics tracking solution by Idea Cellular is a cost effective, simplified and accurate solution addressing the existing complexities of the Indian Logistics industry. Idea and MapmyIndia are jointly working to develop this solution while utilizing the technical, distribution and customer service synergies of both companies. This easily adoptable solution will enable the logistics industry to optimize its services for a brighter future.”
Key USPs of the Solution:
• Zero Capex solution
• No reverse logistics cost for devices
• Device agnostic solution
• No internet coverage required
• Works in low network coverage areas
• No GPS antenna/device required
• Interactive analytical solution portal
Idea Logistics Tracking Solution recently won the ET Telecom Awards 2017 for the Enterprise Mobility service category.
Aatapaha and MapmyIndia’s joint solution for Street Light Automation:
Automation of street lamps is essential for smooth functioning of any city. Aatapaha is a company that specializes in street light automation technologies and associated services. Aatapaha recently won the biggest order for street light automation in India from EESL (Energy Efficiency Services Limited). This project is to automate 1.5 million street lamps across India with over 19000 CCMS panels. Aatapaha has already begun execution of this project and meanwhile has start processing other OEM projects as well. Aatapaha’s biggest USPs are its in-house production and R&D facilities.
The joint solution by Aatapaha and MapmyIndia for smart street light automation, also referred to as CCMS (Centralized Control and Monitoring System), runs on GPRS technology and connects to a server applications that records events and energy data for each feeder point in the city.
Aatapaha recently joined hands with MapmyIndia to integrate Aatapaha’s IoT hardware with MapmyIndia’s InTouch platform and app, that allows the street lights to be remotely monitored, controlled, managed and make the solution extensible for features like location based analytics, emergency services, maintenance services, to name a few.
Commenting on the partnership, Aman Chawla, founder of Aatapaha said, “We have been committed to being at the forefront of energy efficiency technology, and MapmyIndia is a company that shares our vision of making India’s cities smarterl. Our partnership to promote the cause of energy efficiency in India is just the beginning of a long-term association with MapmyIndia as we develop smarter solutions to increase efficiency of resources across cities and households.”
Key USPs of the Solution:
• Ensures safety on street
• Saves energy
• Saves daily manpower to turn on / off lights
• Saves maintenance costs
• Solution is extremely low on investment
• Comes with a bluetooth application for field force
About MapmyIndia (https://www.mapmyindia.com)
MapmyIndia’s mission is to make the world better through maps and location technologies. Founded in 1992, MapmyIndia is India’s leader in premium quality digital map data and APIs, GPS navigation, tracking, location apps, and GIS solutions.
Headquartered in New Delhi with offices across India, MapmyIndia is an ISO 9001-2012 company with 750+ people that pioneered digital mapping in India. Since 1995, through continuous efforts of its 400+ professional field surveyors and state-of-the-art mapping technology, including its revolutionary RealView service which captures, analyses and publishes the world in 3D and 360-degree photo-realistic clarity, MapmyIndia has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, reliable, full-featured, professionally created and continuously updated digital map dataset for all India, which are used for a wide range of applications including Navigation, Telematics, Autonomous Driving, Geographic Information Systems, Location Based Services and Smart Cities.
MapmyIndia makes not just the most advanced, accurate and detailed maps of India, but also the best GPS-based IoT (“Internet of Things”) devices optimised for use in vehicle, asset and personal navigation and tracking, market-leading location-based enterprise SaaS (“Software as a Service”), popular and delightful hyper-local mobile and web consumer apps, including maps.mapmyIndia.com, India’s very first and most detailed, accurate and comprehensive interactive online mapping portal, and NaviMaps, the best offline GPS navigation app for India. To enterprises and developers, MapmyIndia also provides a whole range of Map, LBS, GIS, GPS and Telematics Platforms, APIs, professional services and customized solutions which infuse rich and valuable location intelligence into their own apps, solutions, systems and workflows.
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