It is natural for all of us to worry about the safety of our loved ones. Especially given the times we live in, with our hectic lifestyles, during an emergency, getting timely help is imperative. In India, where “bystander apathy” is a big issue, its doubly important for your loved ones to be able to summon help immediately in the event of an emergency.

At MapmyIndia, our mission at MapmyIndia is to make our world better through maps and location technologies. We strongly feel that the safety of your loved ones – especially those vulnerable to crime or being lost – begins with the ability for you to know their pinpointed location at all time, and definitely during an emergency. That’s why we have launched a revolutionary new device, SafeMate, a small personal GPS safety device that provides real-time location information of your loved ones directly to you. The ‘SafeMate’ companion app by MapmyIndia, is available on Google Play Store for Android users, Apple App Store for iOS users, and https://safemate.mapmyindia.com for web browser users.

Here are some key features:

• A standalone, highly accurate & sensitive GPS personal safety device
• It is a small portable, light weight device that can be inconspicuously put on a bag, clutch, pocket etc
• It empowers users to directly contact those who are most likely to help/organize help
• A simple plug & play device that could be used to see that your loved ones are safe and sound
• Completely independent in its operation – The device does not require to be paired with a smart phone
• Compact, rugged device with a large SOS button sending Panic Alerts over SMS & Email. Supports Multiple Email Ids/SMS Numbers
• Location sharing on highly detailed maps with house numbers
• On pressing SOS, sends SMS/Email to the configured contacts along with Location
• Self-powered extremely durable and long lasting rechargeable lithium-Polymer battery lasting 3-4 days

How is SafeMate beneficial to your loved ones?

• SafeMate reduces the worries of parents who want to know where their young children are or for family members of women who travel late at night or in unsafe areas
• It can even be useful to help monitor the safety and location of elderly parents who might get lost or disoriented while going for walks
• It can be used to keep loved ones informed about the whereabouts of family members who travel out of town for work, business or tourism
• Schools can make SafeMate available to children
• Companies can provide SafeMate to employees, especially those who travel late at night or alone to unsafe areas
• Local police departments can recommend SafeMate be used by residents, to improve the safety of young children, women and people in general in local neighborhoods

What do they do in case of an emergency?

They can instantly press the large and easily accessible SOS button, which will send email and SMS alerts to you and other designated people so that they can help or organize help from emergency services. You can even see their location on extremely detailed house-level maps from MapmyIndia, and get directions to them.

Why is SafeMate the best way to keep your loved ones safe?

SafeMate is ideally suited as a personal safety product compared to other safety apps currently available. Those safety apps, which need and use the mobile phone’s GPS continuously, tend to drain the battery of the user’s mobile phone instantly and require the user to carry a mobile phone with them continuously. For example many schools don’t allow phones inside, rendering those apps useless. On the other hand, SafeMate does not require the user to carry and pair an accompanying mobile phone and its battery lasts 3-4 days, after which it can be charged in just a couple of hours. Most importantly, the dedicated SafeMate’s large SOS button is easily accessible and instantly clickable – this is critically helpful in emergencies. Other apps require the phone to be unlocked, app to be opened and then SOS button to be pressed.

SafeMate costs Rs 6,990, which includes for FREE, Rs 3600 worth of the first year’s SIM card connectivity charges and service subscription fees. Those interested to learn more can visit https://safemate.mapmyindia.com. SafeMate is currently available to buy exclusively on India’s leading e-commerce portal Flipkart.com (https://goo.gl/iikIIE). There are limited stocks at launch and orders are being fulfilled on a first-come-first-serve basis.