The MapmyIndia Personalisation SDK provides a unique privacy-first Online-to-Offline (O2O) platform that delivers precise, highly personalised communication to users on their Mobile and IoT devices.
The MapmyIndia Personalisation SDK integrates with your Mobile Apps to build dynamic O2O profiles of your customers by combining their online behaviour with their offline behaviour in real-time. The SDK further analyses these profiles using deep Machine-learning (ML) algorithms, to deliver personalised recommendations for your products and services, to the right customer at the right time and at the right location.
In a recent Personalisation Pulse Check study by Accenture, over 90% of consumers said they are more likely to engage with brands and businesses who recognize, remember, and provide relevant offers and recommendations.
We, at MapmyIndia, have connected the physical world to the digital by allowing businesses and brands to learn consumer behaviour journeys in the real world, analyse hyperlocal buying patterns and create localised marketing campaigns that enable increased walk-ins, conversion rates, sales - all with zero impact on app deletion.
Easy-to-integrate and can be deployed for millions of users in days and not weeks
Delivers industry-leading accuracy for positioning users in relation to the customer’s points-of-interest
Ensures 100% user privacy and data protection with its privacy-first design
5x improvement in CTR on in-app and push notifications
1.5x uplift in Conversion Rate
1.25x uplift on sales
70% user opt-ins for receiving personalised communication
Zero impact on app deletion