Travel & Tourism
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Promoting Tourism is the way to showcase the potential of our unique country to prospective traveller. Print and visual media are particularly important when it comes to promoting tourism opportunities anywhere. We are all aware of the old adage, a picture is worth a thousand words, and quite a few travel agencies, resorts, government campaigns are taking advantage of media such as print, Internet and television to tempt potential vacationers to travel to these destinations.

Perspective of Travel & Tourism

It will come as a surprise to many to learn that in India the Tourism industry is one of the largest job creating industry and accounts for 5.9% of GDP, making it the highest contributor second only to oil and gas industry.

The thriving tourism industry faces umpteen challenges; the prominent ones being infrastructure, growth in skill, promotion and marketing at global levels, imparting of education related to Tourism, or improving the expertise in service management, etc. Further, tourism creates employment, development of far-flung regions, and maintenance of indigenous talent and gives a boost to local enterprise.

To address all of the above challenges, one of the major needs of tourism is to have accurate and up-to-date information in geospatial platforms on related entities so that different maps, GIS data, and applications can be generated for the tourism industry.

In addition to the above, promoting Tourism is the way to showcase the potential of our unique country to prospective traveller. Print and visual media are particularly important when it comes to promoting tourism opportunities anywhere. We are all aware of the old adage, a picture is worth a thousand words, and quite a few travel agencies, resorts, government campaigns are taking advantage of media such as print, Internet and television to tempt potential vacationers to travel to these destinations.

MapmyIndia Offerings

Examples of Travel & Tourism Solutions

Hop On Hop Off Tourist Bus
MapmyIndia partnered with HOHO Bus Service which was an initiative of Delhi Tourism and India's Largest Operator in tourism and inter- city bus services Prasanna Purple Tours Pvt. Ltd during the Common Wealth to cater to the inlet of tourism in Delhi. As part of this service, 14 air conditioned buses were launched in New Delhi, which were supposed to run on a fixed route having about 20 stops which were a mix of tourist attractions, shopping arcades etc. MapmyIndia provided their state of the art vehicle tracking system and GIS Platform to help operations and on time performance. The requirement of the project was to map the bus stops onto the digital map and geo fences were created for the same on the application. Further, the bus routes were studied and plotted on the map on which the vehicle data was overlaid. This helped the operations and management teams in keeping a check on route adherence.

Map displaying tourist locations and bus-routes

Jammu & Kashmir Travel and map guide
MapmyIndia partnered with Jammu and Kashmir government in providing them with detailed travel and map guides which showed The J&K State Map Book provides an in-depth knowledge of the state in a strategically planned yet enthralling format. The book's inventive use of contextual facts, perceptive POI symbols, 3D images, colour coded geographical attributes, 101 Things to Do, variations on urban and rural regions offer a user-friendly approach for newbies' new found foray into map reading and an interesting read for the experienced. Covering an extensive spectrum ranging from history to cuisine, religion to recreation and nature to monuments, the book delves into the very essence of Jammu & Kashmir giving visitors the opportunity to be one with the rustic feel of the state. Its comprehensive coverage stretches from Kathua to Nubra Valley, including Jammu, Pir Panjal Range, Srinagar, Ladakh, Kargil, etc, in between.

Over 2300 POIs, detailed view of all primary areas, umpteen trekking routes, and connectivity of roads will keep the readers/visitors afresh to the 'Paradise on Earth' that is Jammu & Kashmir.

City map of Srinagar showing city map along with the tourist locations

Delhi NCR Mapbook
This is an initiative from MapmyIndia in aiding travellers and tourists of Delhi NCR. The book is the fastest and most interesting way to know and understand the area on the account of 3D images, contextual quick facts, colour coded land use, intuitive points of interest symbols, 101 things to do, 101 things to know, contextual economic information and comparison, highlighted planned residential neighbourhoods, with juxtaposed urban villages. The book provides map along with giving the key to overview and detail map pages, gives a traveller/tourist a perspective about how the city and its suburban areas are laid out in relation to each other, what are the key landmarks major stations, airports, most important arterial roads and expressways, interstate highway connectivity along with the major city they are connecting you to, and neighbouring states. Also, the book provides overview maps which gives user locality wise perspective of the city sprawl and allows navigation from one locality to another locality anywhere in the city. The detailed map pages help people in the last or first mile phase by showing them house numbers, building names, points of interest of more than 50 types.

The book offers coverage that includes entire Delhi urban sprawl and Delhi state, Gurgaon, Faridabad, Ghaziabad, Noida, and Greater Noida urban spread at the most detailed zoom level that has ever been available for this region to date.

The sample of detailed route map for DELHI NCR mapbook

MapmyIndia Value Proposition

MapmyIndia has distinct and unique GIS offerings to Indian Government (central, state and local governments) – GIS services that no other Indian GIS company offers today in a combined manner. MapmyIndia aims to serve the needs of the government through focused, innovative, efficient and quality GIS products and GIS services of relevance to all areas of governance in central government, state governments and even local governments. MapmyIndia brings horizontal and vertical integration of satellite/aerial Remote Sensing, Ground Survey, Positioning, GIS databases and GIS applications, GIS web-services and overall system integration services in GIS. MapmyIndia has the best professionals and experienced technology advisers/consultants in this GIS technology and boasts of a top technical team. The MapmyIndia team, with its vast experience and expertise, provides the back-bone of innovative, quality and effective solutions to all sectors of governments, private sectors, academia and nongovernmental organisations.

Specific Government Programs

Since tourism was discovered as one of India's fastest growing markets which was creating millions of service industry jobs, Government of India also took the initiative of plugging the gaps. The Ministry of Tourism launched Incredible India campaign in 2002, promoting India as a premier vacation destination. The campaign was quite effective, making India one of the top destinations for travellers.