“A long-drawn battle for supremacy is underway in India’s online navigation space…….” states Manu Balachandran of Forbes India in his latest article:
MapmyIndia deeply entrenched in the B2B geo-spatial terrain till now, has consciously invaded the consumer online navigational space incubating plans & strategies for growing dominance over its rivals. Rakesh Verma, Chairman & Managing Director MapmyIndia, in his interview informs Forbes India. “We had said we want to ultimately go to the consumer and today our core strength is building the best quality maps with more focus on the consumers.” MapmyIndia has taken its maps directly to the consumer with the launch of its new app in February, with maps “better than whoever”. MapmyIndia caters over 80% of the B2B market of business in automobiles, and the future looks good with long-term contracts.
Knowing and accepting the tough completion ahead, MapmyIndia is focused on providing a “seamless experience” to each and every customer. MapmyIndia has built an accurate & comprehensive database of the Indian geospatial terrain that few companies can compete with. This includes detailed data collated on the socio-economic, demographic spread, and thousands of points of interest – all of which has been regularly updated through the years. “Focusing on technology, aggressive market reach, the revamped map app & building business with tie-ups, MapmyIndia is geared up to take the industry challenge and provide more meaningful products and services for the businesses, government & consumers in particular.
“They certainly have the accuracy and a good product at hand” Gogia of Greyhound Research points out: “What also works is that the company (MapmyIndia) has an Indian face. That’s a huge advantage with government projects as maps are sensitive entities.”
The MMI Team has worked hard and diligently, using limited resources, yet extremely innovative expertise and developed e-locations or eLoc in short. They have digitally mapped physical properties and addresses, converting each address into a unique, six-digit, alpha-numeric code. MapmyIndia has created a database of over 2 crore such properties across some 7,000 towns and 6 lakh villages in rural India. “Unless somebody can physically map all this, it will be a big entry barrier,” informed Mr. Verma.
MapmyIndia is geared up for a strong marketing thrust and is confident. The products and services being “Made in India” and “Made for India”, with confidence that that Prime Minister Narendra Modi’s “Make in India” programme generates the expected and required growth: “We aren’t getting a level-playing field here and if the government is serious about building big companies in India, it must ensure that.”
Forbes India reiterates the confidence radiated by Rakesh Verma when he smiles and says that “he will have the last laugh.”
Win or lose, MapmyIndia is here to stay.
At the recently concluded ESRI India User Conference 2015 event, Mr Shishir Verma was featured by the Geo-Spatial Media. He spoke at length about the advantages of private mapping.
Executive Director of MapmyIndia, Rohan Verma, discusses Flipkart’s minority and strategic stake in MapmyIndia with Manvi Sinha Dhillon of NDTV Profit.
What this news means is that Flipkart has engaged with MapmyIndia in two ways. First off, their minority investment has led to a successful exit of MapmyIndia’s early venture capital investors. But secondly, Flipkart has also licensed MapmyIndia’s Advanced Maps, the largest and most accurate data set for India, to strengthen the supply chain and logistics areas of their business.
A lot has been written on smart cities by esteemed individuals and various companies. I thought why not put in a few words as to where does MapmyIndia stand in the entire area of Smart City. So what is the definition or meaning of smart city? Different entities and organizations have different meanings, from our definition it means something where various civic and citizen services are digitized and information is available in a heartbeat.
As most of you know India is a vast and large country. We have many languages, a very old civilization and a very heterogeneous population with a very complicated addressing system. Each part of India has a different method to make / write addresses. Take the case of Mumbai sometimes also known by its old name of Bombay. In Mumbai there is a famous open area known as Shivaji Park. The road in front of it is officially known as Veer Savarkar Marg, but it is also known as VS Marg, it was also known in British times as Cadell Road and it is also known as Mahim galli (as the road narrows out once it moves from Dadar area to Mahim area). Hence depending on the age of the person, different people call the road by different names but it all refers to the same road. This scenario is common across the cities.
What MapmyIndia has done is to put together a comprehensive Indian address directory structure which can used to plan and build smart solutions i.e. when the new or existing cities are re-planned, the correct address, house numbers, road names, building foot prints, footpaths etc will be readily available for the implementation partners. We believe that using the MapmyIndia database, it will be easier to kick-start smart Urban Planning, which will result in smart cities.
Now for Safe cities, we have launched a product called SafeMate and are working on various emergency response solutions, which I will discuss in a follow on post.