“A long-drawn battle for supremacy is underway in India’s online navigation space…….” states Manu Balachandran of Forbes India in his latest article:
MapmyIndia deeply entrenched in the B2B geo-spatial terrain till now, has consciously invaded the consumer online navigational space incubating plans & strategies for growing dominance over its rivals. Rakesh Verma, Chairman & Managing Director MapmyIndia, in his interview informs Forbes India. “We had said we want to ultimately go to the consumer and today our core strength is building the best quality maps with more focus on the consumers.” MapmyIndia has taken its maps directly to the consumer with the launch of its new app in February, with maps “better than whoever”. MapmyIndia caters over 80% of the B2B market of business in automobiles, and the future looks good with long-term contracts.
Knowing and accepting the tough completion ahead, MapmyIndia is focused on providing a “seamless experience” to each and every customer. MapmyIndia has built an accurate & comprehensive database of the Indian geospatial terrain that few companies can compete with. This includes detailed data collated on the socio-economic, demographic spread, and thousands of points of interest – all of which has been regularly updated through the years. “Focusing on technology, aggressive market reach, the revamped map app & building business with tie-ups, MapmyIndia is geared up to take the industry challenge and provide more meaningful products and services for the businesses, government & consumers in particular.
“They certainly have the accuracy and a good product at hand” Gogia of Greyhound Research points out: “What also works is that the company (MapmyIndia) has an Indian face. That’s a huge advantage with government projects as maps are sensitive entities.”
The MMI Team has worked hard and diligently, using limited resources, yet extremely innovative expertise and developed e-locations or eLoc in short. They have digitally mapped physical properties and addresses, converting each address into a unique, six-digit, alpha-numeric code. MapmyIndia has created a database of over 2 crore such properties across some 7,000 towns and 6 lakh villages in rural India. “Unless somebody can physically map all this, it will be a big entry barrier,” informed Mr. Verma.
MapmyIndia is geared up for a strong marketing thrust and is confident. The products and services being “Made in India” and “Made for India”, with confidence that that Prime Minister Narendra Modi’s “Make in India” programme generates the expected and required growth: “We aren’t getting a level-playing field here and if the government is serious about building big companies in India, it must ensure that.”
Forbes India reiterates the confidence radiated by Rakesh Verma when he smiles and says that “he will have the last laugh.”
Win or lose, MapmyIndia is here to stay.