NEW DELHI: The typical postal address is a few lines long. Now, you can shrink it into just six characters — no matter how long and complicated it is — and share with anyone who can find the building, business or even your home that it represents with almost pinpoint accuracy.
More than eight years after it started working on it, digital mapping company MapmyIndia formally launched eLoc (short for e-Location) on Thursday. For now, it is a free service.
It shortens an address into a combination of six alphabets and numbers. You can put it on your visiting card, on a website or share via any other means. If someone is looking to reach you, the person needs to just enter the eLoc in MapmyIndia’s maps portal (or app) and it will instantly offer turn-by-turn directions right up to your address.
The closest to eLoc, in a context that everyone can understand, is our PIN code. The problem with the PIN code is that it specifies an area that could as large as 50 square kilometres. An eLoc, on the other hand, can guide the user right up to the address.
If you’re reading this, chances are that the eLoc for your address has already been created. You can head over to www.mapmyindia. com/eloc and check. Once you have your eLoc (ABC123 for example), you can also share a short URL to it, which will be //eloc.me/ABC123. Clicking the link will open MapmyIndia’s maps in a web browser and show you the precise location. If you don’t have an eLoc, you can right click on the map and create one.
Apart from consumer use, businesses and government services, too, could benefit from eLoc. Taxi aggregators, emergency services, local deliveries, courier services, property administration, postal services and others can all use it.
“Just like Aadhaar is the identity of a person, eLoc is the identity of an address or a business,” said Rakesh Verma, managing director of MapmyIndia. “Over 2 crore (20 million) eLocs have been generated already and, apart from the address, it can also include more information about a business.”
When asked about monetising the eLoc, he said: “Initially, we want to do whatever it takes to get the maximum number of people to start using it. At some point, business will start benefiting from eLocs and that’s when we will look at monetising. We want to take the total 20 million eLocs to about 100 million – as we keep building house addresses, the eLoc database will be built alongside”.
Anu Saraf of Business India got a chance to speak with Mr. Rakesh Verma, Managing Director & co-founder of CE Info Systems Pvt. Ltd. the holding company for MapmyIndia. It is said that every problem is an opportunity in disguise. So was demonetization. It all started whem senior officials from SBI contacted MapmyIndia, asking to make them an app which would help the customers find SBI ATMs which had money in them. The biggest challenge was that this project had to be completed within a week’s time. “I am proud to state that we worked 14 hours daily to make this happen” says Mr. Rakesh Verma. This is not our first time, we had earlier undertaken a similar drive, when we make an app for the government, detailing location in rural India where LPG cylinders were available.
Speaking of his business Mr. Verma says “although we were cash positive, our turnover in 2004 was only Rs. 4 crore, which increased to 6 crore in 2006. Now it is estimated to Rs. 135 crore in March 2016 with a profit of Rs. 27 crore after taxes.
The company is known to have grown 60% last year, largely on account of our licensing business. MapmyIndia was in the news last year when Flipkart picked up 34% stake in the company summing up to Rs. 544 crore, valuing the company to Rs. 1600 crore.
Saumil Shah from Autocar “One of the India’s leading automobile magazine” reviewed DriveMate and explained that how DriveMate helps you to keep track of the vehicle. It is explained in the article that how the app updates you after every 15 seconds with the vehicle speed, battery charge and engine status. With DriveMate, you will get SMS and current activities along with the entire history and location stamps for your car. Also, DriveMate helps to get the accurate reporting about the location during the testing process. Know more here: www.mapmyindia.com/drivemate