Posts in Category: Online coverage

Meet MapmyIndia, the ‘Desi Google Map’

afaqs spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand’s recent TV outing and more.

afaqs talks about MapmyIndia’s #HarPataHumeinHaiPata tv ad & growth of the company:

MapmyIndia, the map data, APIs, GPS Navigation, tracking, location apps and GIS solutions provider, that has maintained a low profile on the ad-marketing front so far, is in the news for its recent mass market push – a 360-degree campaign, ‘har pata humein hai pata’.
Founded in 1992, the New-Delhi headquartered company, claims to have built the largest, most accurate and comprehensive map database for India. Today, it boasts over 5000 enterprise partners, including government organisations. But Rohan Verma, executive director and chief technology officer, MapmyIndia, informs us that this campaign is targeted at both individuals and enterprises.

Desi Google Map

MapmyIndia, the Desi Google Map

A Standford graduate, Verma, who worked on creating India’s first interactive mapping portal, mapmyindia.com in 2004 (thus founding brand ‘MapmyIndia’), says, “This is our first mass market campaign in a decade through which we want to address all stakeholders who can benefit from us.” The objective is to create more awareness and get consumers to try the brand’s services.

To give us an idea of the insight behind the campaign, he briefly runs us through the history of the company which began almost 25 years back with the vision of his parents, Rakesh Verma and Rashmi Verma. The two, even in the 90s, firmly believed that someday, 80 percent of data will have a location component to it. While this may be a reality today, back then it was dismissed as a pipe dream.

Naysayers didn’t give up even as late as 2004 when mapmyindia.com was launched or 2007, when the company launched the first all-India GPS navigator. While they had their doubts about who would use/pay for maps in India, today, with as many as 14 car manufacturers including the likes of BMW and Jaguar and 40 car models, 80 percent of all cars with built-in navigation use MapmyIndia.

The pointer here, insists Verma, is to the fact that although Indians are easy going and accommodating people habituated to all things ‘good enough’, this accommodating behaviour is mainly because of lack of better, or perhaps, the best option. “Experience tells us that whenever consumers were given better services/value, they did adopt change. Hence, our campaign seeks to incite and inspire Indians to think of a better India,” he states.

Much like this conversation throughout which Verma wittingly abstained from naming the ‘good enough solution’, which obviously is Google Maps, the campaign positions MapmyIndia as the best maps and navigation service without taking a negative approach to competition.

Though cognizant of the ubiquity and clout of Google Maps, especially among individuals, he believes that MapmyIndia’s India-specific and professionally created content will continue to have an edge over Google’s user-generated content which lacks accuracy and granularity. And articulating this exact difference or advantage is the campaign tagline, ‘not just roads, we take you to doors’.

Last month, MapmyIndia also announced the release of MapmyIndia eLoc, a nation-wide digital address which is basically a precise and ready-to-use unique 6-character code for any address across India. The company has privately invested close to 200 crores in the last 20 plus years in advanced mapping technologies and professional field surveys to create this digital address database, as a result of which over 2 crore and counting eLocs across 7000 plus urban towns and 6 lakh plus villages in rural India are already available for individual, business and government users to use instantly, for free.

Sharing MapmyIndia’s vision for eLoc, Verma says, “eLoc can have an impact as transformational on India as Aadhaar; what Aadhaar is to people, eLoc is to addresses. Essentially, with eLoC we are democratising and giving rights to every location in India, be it a big bungalow in a city or a small hut somewhere in rural India. The way Aadhaar talks of the India Stack which is a set of APIs anyone can integrate for payments or financial verification, MapmyIndia Stack allows public and private sector developers to build apps around verified places/locations.”

The company also offers location ad-tech services to agencies and advertisers to facilitate planning and decision making. While there’s no in-app advertising, MapmyIndia helps marketers with geodemographic analysis and similar location-based data classified on as many as 5000 different parameters.

Recently MapmyIndia also partnered with LetsVenture – a startup funding platform – to encourage startups and developers in India to leverage the company’s map and location technology stack to solve problems for Indian and global markets, and to get the opportunity to pitch for investments from leading angels and institutions that are part of the LetsVenture platform.

Announcing the partnership through a LinkedIn article, ‘How the Indian startup story will survive, and thrive!’, Verma insisted that the ‘Indian Startup Story’ will not just survive despite the headwinds but will also flourish, if only the “ecosystem realises that it has to understand and respect India for what it is, build businesses and guide portfolio companies following the Indian way.”

Giving the MapmyIndia example of what this can achieve for businesses, the article contends, this is what we’ve done at MapmyIndia for the last 20 plus years. Which is why we’ve never been unprofitable in our history. Which is why we’ve seen 40 percent CAGR over the last 10 years, why we have very healthy and positive, strong double digit, profit after taxes. Why we have 5000 plus enterprise customers, 10,000 developers building on the MapmyIndia Stack, 10 million users and customers, and why we have 80 percent value share (in rupees) of the location intelligence market in India, our home and sole market. And which is why 2 years ago our company was valued at a quarter billion dollars, and since which we have grown 80 percent on all metrics already.

Verma says that although it is a 20-25 year-old-company, MapmyIndia is a fast-growing business at the cutting edge of technology. “It’s an odd mix of being an existing large enterprise with one that innovates like a Silicon Valley company. We talk of maps that can power self-driving cars, of smart cities and states and smart businesses. There are around 1.3 billion people in India and 50 lakh businesses. Currently at 5000 enterprise customers, there’s still room for 100X growth for us! We are making efforts to get there and one part of this is using media.” he states.

The Hindu covers MapmyIndia’s eLoc

The Hindu writes about MapmyIndia’s eLoc – A digital Address System that replaces the postal address with a unique, verified, six-character  code. B Pradeep Nair has written how MapmyIndia eLoc makes complex addresses have a unique eLoc. Places even inside a building, inside a campus or a flat in an apartment complex can have a unique eLoc. People will be able to navigate right up to the doorstep and navigation becomes easier for e-commerce, logistics and transportation companies. They precious resources like fuel & time to optimize operations.

Read more here- The Hindu

Businessworld covers MapmyIndia’s eLoc – India’s first Nation-wide Digital Address System

Businessworld covers MapmyIndia’s eLoc – India’s first Nation-wide Digital Address System. The Journalist talks about how eLoc makes individual commuter’s and travelers’ lives much easier through quick and precise navigation to a destination, enhances field delivery/visit capabilities and profitability of businesses across e-commerce, transportation, and logistics-heavy sectors, and brings productivity and transparency to government services, delivery and taxation at a property level. Visit: www.mapmyindia.com/eloc

With over 200+ crore rupees of private investment into advanced mapping technology, extensive field data survey, and private-private and public-private ecosystem building, MapmyIndia has helped India leap frog in digital world with advanced location solutions.
Get your eLoc today by searching for an address at www.eloc.me

If you cannot find it, follow these easy steps to create your eLoc today!

Easy steps to create your eLoc today!

Easy steps to create your eLoc today!

Like Aadhaar is the identity of a person, eLoc is the identity of a place or business”!

NEW DELHI: The typical postal address is a few lines long. Now, you can shrink it into just six characters — no matter how long and complicated it is — and share with anyone who can find the building, business or even your home that it represents with almost pinpoint accuracy.

More than eight years after it started working on it, digital mapping company MapmyIndia formally launched eLoc (short for e-Location) on Thursday. For now, it is a free service.
It shortens an address into a combination of six alphabets and numbers. You can put it on your visiting card, on a website or share via any other means. If someone is looking to reach you, the person needs to just enter the eLoc in MapmyIndia’s maps portal (or app) and it will instantly offer turn-by-turn directions right up to your address.

Shrink Your Postal Address

Shrink Your Postal Address

The closest to eLoc, in a context that everyone can understand, is our PIN code. The problem with the PIN code is that it specifies an area that could as large as 50 square kilometres. An eLoc, on the other hand, can guide the user right up to the address.

If you’re reading this, chances are that the eLoc for your address has already been created. You can head over to www.mapmyindia. com/eloc and check. Once you have your eLoc (ABC123 for example), you can also share a short URL to it, which will be //eloc.me/ABC123. Clicking the link will open MapmyIndia’s maps in a web browser and show you the precise location. If you don’t have an eLoc, you can right click on the map and create one.

Apart from consumer use, businesses and government services, too, could benefit from eLoc. Taxi aggregators, emergency services, local deliveries, courier services, property administration, postal services and others can all use it.

“Just like Aadhaar is the identity of a person, eLoc is the identity of an address or a business,” said Rakesh Verma, managing director of MapmyIndia. “Over 2 crore (20 million) eLocs have been generated already and, apart from the address, it can also include more information about a business.”

When asked about monetising the eLoc, he said: “Initially, we want to do whatever it takes to get the maximum number of people to start using it. At some point, business will start benefiting from eLocs and that’s when we will look at monetising. We want to take the total 20 million eLocs to about 100 million – as we keep building house addresses, the eLoc database will be built alongside”.

Read more here: http://economictimes.indiatimes.com/news/politics-and-nation/shrink-your-postal-address-to-six-characters-with-eloc/articleshow/57089667.cms

MapmyIndia Rover Bike launched in India

Rover Bike

Rover Bike is a motorcycle-tracking device, the latest offering from MapmyIndia. Rover Bike can be fitted on any two-wheeler using a plug-in type installation at any MapmyIndia store. Installation of Rover Bike does not tamper with the warranty of the motorcycle and scooter.

Rover Bike displays maps and location details with the help of a built-in GPS and Internet connectivity. Once the installation on a motorcycle or scooter is complete, customers can access all the data on their smartphones. The maps show turn-by-turn directions to the bike, estimated time of arrival and also location sharing.

The Rover Bike app is free and available across all platforms (iOS, Android and Windows). With the Rover Bike app, customers not only can track the position of their vehicle but also monitor their speeds. One also has the options of viewing pre-recorded information. This device would be a great help for fleet owners, couriers and parents.

Live_View

Other features include:-

  1. Alerts of ignition on/off
  2. Over-speeding
  3. Idling
  4. Servicing
  5. Pollution or insurance expiry due.

All of this is sent to the owner through the mobile app, email and SMS. It can also store electronic copies of driving license, registration certificate, insurance policy and pollution certificate etc.

Rover Bike can be bought online or through the MapmyIndia outlets in the country. Product and technical assistance will be available at bike dealerships and accessory shops that deal with MapmyIndia products across India. Rover Bikes comes with a warranty of 12 months.