Customer experience is the way to go in today’s highly complex market landscape. It is important to invest in understanding the consumer insights and sentiments. Sapna Ahuja, COO MapmyIndia, shares her insights on “Let’s Talk CX” a customer experience platform brought together by Paul Writer in association with Oracle. With Advent of technology improving CX is becoming better and easier and the need is growing.
The challenge is to target the right customer with the right content, collate customer insights and leverage on it in the right way. “A tech-oriented sophisticated approach which would be a combination of marketing technology stack for CX that would include tools & platform, metrics, customer feedback, quick resolution and personal touch is essential in this digital era, informed Sapna”. Oracle’s Eloqua helped MapmyIndia leverage technology for its campaigns and for product promotion and awareness like AppmyIndia, School bus solution, and APIs. “The highly technical and sophisticated approach was successfully used in AppmyIndia campaign for developers to use MapmyIndia’s APIs and SDKs to create mobile and web applications. The open and click-through rates helped to assess the impact and reach of the campaign”. It helped to generate customer engagement and improve the customer experience.
MapmyIndia is a technology-driven company developing disruptive solutions for Individuals, governance, and businesses for over 22 years. It aims to reach across its entire customer base and provide security and ease to help understand their issues and develop solutions. For a consumer-driven and customer oriented company like MapmyIndia, marketing and CX is a crucial part and adoption of new technologies would lead to develop right strategies, enhance CX, strengthen customer relationship and scale up business growth.
Diwali the festival of light, brought everyone together at MapmyIndia. At MapmyIndia we celebrate life creating the aura of peace, happiness and prosperity.
The entire office was decorated with flowers, light, rangoli and lamps. Dressed in traditional Indian attire we celebrated the rich culture of India. The celebrations had started by offering our tribute to Lord Ganesha by presenting few melodious songs. Followed by some amazing performances from MapmyIndians. The celebrations builds the spirit of unity, giving value to every MapmyIndian with the feeling of festivity.
Time flies when you are building a B2B driven and a B2C oriented, successful technology company. In our fourth move since the company’s founding, we have continued to live by the mantra “work hard and scale up.
We are excited at MapmyIndia, moving forward, opening new doors, and doing new things! e have moved to a new and bigger office. We have grown from a 25 employee, 200 sqft office in a commercial market, to a spacious 36000 sqft sprawling office in a business commercial hub housing 750+ employees! Currently situated at 237 Okhla Industrial Area Phase 3 the office is centrally located in the business hub of South Delhi. We thank our customers who have supported and encouraged us through our journey and inspired us to achieve our goals.
Since inception, one of MapmyIndia’s founding principles has been to work in teams ‘to turn impossible to possible’. In this spirit, a senior leadership is sent every year to encourage cross-functional collaboration, and this year they went to Budapest, Vienna and Prague!
“Working for over 10 years at Mapmyindia, it is always refreshing to spend time with my co-workers” says MapmyIndia, COO, Sapna Ahuja. Bringing in the values and experiences, back from a company outing to the office definitely improves workplace environment, creates harmony among co-workers and build teamwork, generating a positive atmosphere for business growth. Soaking in the beautiful cities of Europe: Prague, Budapest and Vienna, the team explored and enjoyed every moment. It was a fun filled way of bringing together a diversity of perspectives that combine to make the team more productive and innovative. They learn to share their thoughts and improve their ability to analyse situations together and perform as a team.