Posts in Category: General

Let’s Talk CX – Sapna Ahuja on board “ Enhancing CX at MapmyIndia”

Customer experience is the way to go in today’s highly complex market landscape. It is important to invest in understanding the consumer insights and sentiments. Sapna Ahuja, COO MapmyIndia, shares her insights on “Let’s Talk CX” a customer experience platform brought together by Paul Writer in association with Oracle. With Advent of technology improving CX is becoming better and easier and the need is growing.

Paul Writer

The challenge is to target the right customer with the right content, collate customer insights and leverage on it in the right way. “A tech-oriented sophisticated approach which would be a combination of marketing technology stack for CX that would include tools & platform, metrics, customer feedback, quick resolution and personal touch is essential in this digital era, informed Sapna”. Oracle’s Eloqua helped MapmyIndia leverage technology for its campaigns and for product promotion and awareness like AppmyIndia, School bus solution, and APIs. “The highly technical and sophisticated approach was successfully used in AppmyIndia campaign for developers to use MapmyIndia’s APIs and SDKs to create mobile and web applications. The open and click-through rates helped to assess the impact and reach of the campaign”. It helped to generate customer engagement and improve the customer experience.

MapmyIndia is a technology-driven company developing disruptive solutions for Individuals, governance, and businesses for over 22 years. It aims to reach across its entire customer base and provide security and ease to help understand their issues and develop solutions. For a consumer-driven and customer oriented company like MapmyIndia, marketing and CX is a crucial part and adoption of new technologies would lead to develop right strategies, enhance CX, strengthen customer relationship and scale up business growth.

Read More – https://www.paulwriter.com/letstalkcx/mapping-the-customer-journey-with-maymyindia/

Forbes India Covered: MapmyIndia Moves Towards Consumer Map Product

“A long-drawn battle for supremacy is underway in India’s online navigation space…….” states Manu Balachandran of Forbes India in his latest article:

MapmyIndia deeply entrenched in the B2B geo-spatial terrain till now, has consciously invaded the consumer online navigational space incubating plans & strategies for growing dominance over its rivals. Rakesh Verma, Chairman & Managing Director MapmyIndia, in his interview informs Forbes India. “We had said we want to ultimately go to the consumer and today our core strength is building the best quality maps with more focus on the consumers.” MapmyIndia has taken its maps directly to the consumer with the launch of its new app in February, with maps “better than whoever”. MapmyIndia caters over 80% of the B2B market of business in automobiles, and the future looks good with long-term contracts.

Knowing and accepting the tough completion ahead, MapmyIndia is focused on providing a “seamless experience” to each and every customer. MapmyIndia has built an accurate & comprehensive database of the Indian geospatial terrain that few companies can compete with. This includes detailed data collated on the socio-economic, demographic spread, and thousands of points of interest – all of which has been regularly updated through the years. “Focusing on technology, aggressive market reach, the revamped map app &  building business with tie-ups, MapmyIndia is geared up to take the industry challenge and provide more meaningful products and services for the businesses, government & consumers in particular.

“They certainly have the accuracy and a good product at hand” Gogia of Greyhound Research points out:  “What also works is that the company (MapmyIndia) has an Indian face. That’s a huge advantage with government projects as maps are sensitive entities.”

The MMI Team has worked hard and diligently, using limited resources, yet extremely innovative expertise and developed e-locations or eLoc in short. They have digitally mapped physical properties and addresses, converting each address into a unique, six-digit, alpha-numeric code. MapmyIndia has created a database of over 2 crore such properties across some 7,000 towns and 6 lakh villages in rural India.                                                                                “Unless somebody can physically map all this, it will be a big entry barrier,” informed Mr. Verma.

MapmyIndia is geared up for a strong marketing thrust and is confident. The products and services being “Made in India” and “Made for India”, with confidence that that Prime Minister Narendra Modi’s “Make in India” programme generates the expected and required growth:  “We aren’t getting a level-playing field here and if the government is serious about building big companies in India, it must ensure that.”

Forbes India reiterates the confidence radiated by Rakesh Verma when he smiles and says that “he will have the last laugh.”

Win or lose, MapmyIndia is here to stay.

Diwali 2017

Diwali the festival of light, brought everyone together at MapmyIndia. At MapmyIndia we celebrate life creating the aura of peace, happiness and prosperity.
The entire office was decorated with flowers, light, rangoli and lamps. Dressed in traditional Indian attire we celebrated the rich culture of India. The celebrations had started by offering our tribute to Lord Ganesha by presenting few melodious songs. Followed by some amazing performances from MapmyIndians. The celebrations builds the spirit of unity, giving value to every MapmyIndian with the feeling of festivity.

  • 22490097_1715576491786049_7907690005089375882_n
  • 22538615_10209452307617058_277174092843710259_o
  • 22496424_10209452309297100_5427891600790665255_o
  • 22499091_10209452312257174_5768767010091731298_o
  • 22496012_10209452309257099_7839328136752470030_o
  • 22496134_10209452313857214_1228835648448056427_o
  • 22496056_10209452313977217_290913526038650539_o
  • 22538793_10209452323337451_5394398307869736364_o
  • 22529050_10209452315577257_3563125419308321984_o
  • 22528580_10209452314057219_163690623424686881_o
  • 22528588_10209452321377402_2199235994760713257_o
  • 22499155_10209452312497180_935958846368021444_o
  • 22499152_10209452317337301_3999242765753079397_o
  • 22519960_10209452319737361_412973802495112519_o
  • 22519662_10209452735787762_7914928591742422582_o
  • 22519774_10209452319697360_2290946348896219968_o
  • 22499084_10209452324217473_737181049867726700_o
  • 22550277_10209452325457504_225627644220704403_o
  • 22496173_10209452317297300_8230606950655971945_o
  • 22548992_10209452315817263_5063614551932551970_o
  • 22339411_10209452319777362_2186867001511146954_o
  • 22520206_10209452325497505_1695486190721449568_o
  • 22499134_10209452310017118_6893728896173643665_o
  • 22499134_10209452310217123_4100693669797672575_o
  • 22495998_10209452309977117_3118498017514486361_o
  • 22467431_10209452328057569_8178330608329449816_o
  • 22538786_10209452326737536_2475957710853869935_o
  • 22538688_10209452326857539_7376467005829942155_o
  • 22520063_10209452745548006_599931063743322332_o
  • 22496392_10209452312577182_5420616811429718694_o
  • 22548925_10209452326937541_779871817297840394_o

We have a new address!

Time flies when you are building a B2B driven and a B2C oriented, successful technology company. In our fourth move since the company’s founding, we have continued to live by the mantra “work hard and scale up.

We are excited at MapmyIndia, moving forward, opening new doors, and doing new things! e have moved to a new and bigger office. We have grown from a 25 employee, 200 sqft office in a commercial market, to a spacious 36000 sqft sprawling office in a business commercial hub housing 750+ employees! Currently situated at 237 Okhla Industrial Area Phase 3 the office is centrally located in the business hub of South Delhi. We thank our customers who have supported and encouraged us through our journey and inspired us to achieve our goals.

  • Pic2
  • Pic3
  • Pic4
  • Pic5
  • Pic6
  • Pic8
  • Pic7 - Copy
  • IMG_0420

You don’t build a business – you build people

Since inception, one of MapmyIndia’s founding principles has been to work in teams ‘to turn impossible to possible’. In this spirit, a senior leadership is sent every year to encourage cross-functional collaboration, and this year they went to Budapest, Vienna and Prague!

“Working for over 10 years at Mapmyindia, it is always refreshing to spend time with my co-workers” says MapmyIndia, COO, Sapna Ahuja. Bringing in the values and experiences, back from a company outing to the office definitely improves workplace environment, creates harmony among co-workers and build teamwork, generating a positive atmosphere for business growth. Soaking in the beautiful cities of Europe: Prague, Budapest and Vienna, the team explored and enjoyed every moment. It was a fun filled way of bringing together a diversity of perspectives that combine to make the team more productive and innovative. They learn to share their thoughts and improve their ability to analyse situations together and perform as a team.

  • togetherness
  • tarinni
  • NJ6
  • NJ3
  • 3 cheers
  • eu3