Customer experience is the way to go in today’s highly complex market landscape. It is important to invest in understanding the consumer insights and sentiments. Sapna Ahuja, COO MapmyIndia, shares her insights on “Let’s Talk CX” a customer experience platform brought together by Paul Writer in association with Oracle. With Advent of technology improving CX is becoming better and easier and the need is growing.
The challenge is to target the right customer with the right content, collate customer insights and leverage on it in the right way. “A tech-oriented sophisticated approach which would be a combination of marketing technology stack for CX that would include tools & platform, metrics, customer feedback, quick resolution and personal touch is essential in this digital era, informed Sapna”. Oracle’s Eloqua helped MapmyIndia leverage technology for its campaigns and for product promotion and awareness like AppmyIndia, School bus solution, and APIs. “The highly technical and sophisticated approach was successfully used in AppmyIndia campaign for developers to use MapmyIndia’s APIs and SDKs to create mobile and web applications. The open and click-through rates helped to assess the impact and reach of the campaign”. It helped to generate customer engagement and improve the customer experience.
MapmyIndia is a technology-driven company developing disruptive solutions for Individuals, governance, and businesses for over 22 years. It aims to reach across its entire customer base and provide security and ease to help understand their issues and develop solutions. For a consumer-driven and customer oriented company like MapmyIndia, marketing and CX is a crucial part and adoption of new technologies would lead to develop right strategies, enhance CX, strengthen customer relationship and scale up business growth.
MapmyIndia, with its power of maps & location based IoT solutions, is addressing the needs of organizations in the space of Journey Risk Management. The solution addresses in identifying locations & intensity of static & dynamic hazards, determining impacts & assessing associated risk scores of the routes as well as of the drivers. An increasing number of applications in the transportation industry rely on the availability of accurate high definition digital maps, describing the road network geometry with attributes such as; absolute height, slope, sharp turns, road width, speed limit, number of lanes,
stop sign, zebra crossing, traffic signal, blind turns & pedestrian. The role of spatial correlation further analyzes the spatial viability of emergency services offered for Journey Risk Management. Map identification of the accident-prone zones, hospitals, police stations, fuel stations etc. along the roadways using digital mapping helps with planning, response & recovery efforts, and situational awareness. The high definition map applications and getting information on telematics data from onboard sensors and IoT devices enhance spatial perception. Building rich 3D maps using HD map, Lidars & sensor data attributes, provide recognition and situation awareness to In-vehicle systems & drivers.
To build these High Definition 3D maps with Information about the road infrastructure and potential risks of driving on different routes as well as driver behaviors, MapmyIndia possesses the complete state-of-art technologies that include advanced car survey, Real-View Survey, IoT devices and smart mobile applications. Efforts to enhance road safety are based on the engineering and evaluation of road infrastructure where digital mapping plays a crucial role for safer roads.
Giving a reality check on what the risks are and how using high definition digital map applications address the challenges of the road journey, MapmyIndia participated on the panel of “Journey Risk Management in Roadsafety” at Federation of Indian Chambers of Commerce & Industry (FICCI) event “Role of Corporates in Road Safety” Rishin Kalra Senior Vice President, MapmyIndia, gave insights on the spatial perspective of the Journey risk management with future of high definition maps and telematics data as a part of its products & solutions would play a big role to mitigate road risks and serve the society at large
MapmyIndia is proud to be integral part of the geospatial ecosystem. We were the co-sponsors at the Geospatial World Forum 2018, Hyderabad, from 15 January 2018 – 19 January 2018. An industry annual event, a global forum for all the thought leaders, eminent personalities, major industry segments all those, integral part of the geospatial industry.
A lot of on going initiatives have been introduced recently from within the geospatial Indian industry and by the Government of India. Coupled with the new emerging areas being targeted for expanding services, the geospatial sector is poised for an explosive growth within and outside India.
MapmyIndia’s leadership was on the event panels sharing stage with eminent thought leaders and key note speakers from across the world.
Rakesh Verma, Managing Director & Co-founder MapmyIndia – Location Analytic and Business Intelligence: Leveraging mainstream IT and Financial Market.
Shivalik Prasad, Executive Director, MapmyIndia – The Power of Spatial Data
Sapna Ahuja, COO MapmyIndia -Connected Industry and Enterprise: Role of AI & IoT
Shishir Verma – Sr. Vice President MapmyIndia – Spatially Connected Governance
Mr. Verma, featured in “Geospatial World Leaders Outlook” with belief on “Cost and ease of use being primary factors”, location becoming integral part of geospatial transformation”. He said “Entering the new industrial revolution driven by Big Data, IoT, AI and cloud, geospatial industry is all set for a high exponential growth MapmyIndia is fully geared to be a part of this growth story”.
GWF 2018 was also the launch platform for MapmyIndia’s state of the art technology products that not only got attention of GWF-2018 but was hugely covered by the national and local media.
Powered by India’s most reliable and accurate maps, MapmyIndia has geared up to provide navigation solutions for the two-wheeler’ market segment.‘MapmyIndia Map Engine’ is a product designed to geo-enable applications and solutions for Enterprises and Government with a faster turnaround time. Mr. Rakesh Verma in his interview to various national and local media, informed on company’s endeavour to keep providing better maps that will benefit businesses, consumers, and individuals, thus leapfrogging India in this technology space successfully.
We are delighted to be featured by Times of India, The Hindu, NewsOlive, Indian Express, Livemint, The Financial Express, Business Line, Geospatial World Forum, Silicon India, Daily Pioneer, Auto-NDTV & various other Regional Newspapers.
Know more on MapmyIndia products & services: www.mapmyindia.com