MapmyIndia Navigator Product Profile

 

This profile gives information on our company, CE Info Systems (P) Ltd, our brand MapmyIndia and our portable in-car GPS navigation device for all India, MapmyIndia Navigator.

 

 

 

CE Info Systems (P) Ltd / MapmyIndia

B-44, Shivalik, Malviya Nagar,

New Delhi – 110017, India

Tel: 011-26691121/26691120

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table of Contents

 

 

1.   Company Profile

1.      Executive Summary and Fact Sheet

2.      Board of Directors

3.      Products and Services

4.      Map Data Coverage and Build Process

5.      Company History

 

2.   Product Profile

1.      Overview

2.      Navigation Features

3.      Map Coverage

4.      Hardware Models -  Delphi NAV 200 and A-MAX 06GP5A

5.      In the box – Accessories and User Manuals

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   Company Profile

 

1.1           Executive Summary: CE Info Systems / MapmyIndia

CE Info Systems (P) Ltd., a New Delhi-based ISO 9001-2000 Company founded in 1992, is India’s leader in premium quality digital map data and consumer navigation services.  Since 1994, through continuous field surveys and state-of-the-art mapping technology, the company has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, robust and reliable navigable map dataset for all India. MapmyIndia is driving the Indian navigation industry by providing internet, mobile and in-car navigation products to end consumers directly as well as in partnership with leading international and national players. The company has been providing GIS based enterprise solutions to over 500 leading corporate and government organizations in every vertical. In 2004, MapmyIndia was short listed by NASSCOM as a showcase company for IT innovation in India. Most recently, MapmyIndia’s Managing Director was elected by GPS Business News as the ‘World’s GPS Businessman for the year 2007’ for driving the navigation industry in India.

-          Headquarters: New Delhi

-          Founded in: 1992

-          Founders: Rakesh and Rashmi Verma

-          ISO 9001-2000 certified

-          Acknowledged by NASSCOM as a showcase company for IT Innovation in India in 2004

-          Company size: 150+ employees and 200+ field surveyors

-          Investors: Kleiner Perkins Caufield Byers, Sherpalo Ventures, Nexus India Capital

nasscom

Figure 1: NASSCOM IT Innovation Showcase

 

1.2           Board of Directors

 

o        Rakesh Verma, Managing Director, CE Info Systems / MapmyIndia

30 years industry experience, 12 years with General Motors and Saturn Car Project

MBA Eastern Washington University, Bachelors of Engineering, BITS Pilani

 

o        Shivalik Prasad, Vice President, Sales, CE Info Systems / MapmyIndia

IBM Consulting USA for six years in auto and pharmaceutical verticals

Masters of Engineering, Texas A & M University

 

o        Rohan Verma, Head, Marketing, CE Info Systems / MapmyIndia

Creator of MapmyIndia.com portal

Bachelors of Engineering, Stanford University

 

o        Ajit Nazre, Partner, Kleiner Perkins Caufield Byers (KPCB)

Co-founder of SAP Markets, fully owned company of SAP

MBA, Harvard School; PhD, Technical University of Hanover

 

o        Sandeep Murthy, Partner, Sherpalo Ventures

CEO, Cleartrip, Leading online travel portal, and Director, InfoEdge India that owns the websites Naukri.com, JeevanSaathi.com and 99Acres.com

MBA, Wharton School

 

o        Suvir Sujan, Partner, Nexus India Capital

Co-founder and co-CEO Bazee.com, India online marketplace that merged with eBay India

MBA, Harvard Business School

 

1.3           Products and Services

Consumer Products - CE Info Systems provides its consumer products and services under its brand ‘MapmyIndia’:

 

        I.            GPS Navigation – MapmyIndia brings to its consumers a range of GPS-based navigation

products for use on mobile and In-car

 

-          In-car Navigation

a.       Product: MapmyIndia Navigator

b.      Hardware Models: Currently on 2 hardware models - Delphi NAV200 and A-MAX 06GP5A

c.       Availability

d.       Dealerships

                                                               i.      Already in place in Delhi NCR, Mumbai, Bangalore, Chennai, Chandigarh

                                                             ii.      Coming soon in 10 other major cities (including Pune, Hyderabad, Kolkata…)

e.       Online

                                                               i.      FutureBazaar, Indiatimes and MapmyIndia.com…

f.        For more details, visit www.mapmyindia.com/navigator

 

-          Mobile phone Navigation

g.      Product: Wayfinder Navigator powered by MapmyIndia

h.       Availability - On GPS phones with GPRS service

                                                               i.      Via MapmyIndia.com directly for mobile and PDA phones on all GSM service providers (Airtel, Vodafone, Idea etc.) , on all major platforms (Windows Mobile, Java (J2ME), Symbian S60, UIQ, Blackberry etc.).

                                                             ii.      Via Airtel on Blackberry 8800

1.       Send ‘NAV’ to 53636 (Airtel Customers)

i.         For product details (including price and current list of compatible phones), visit www.mapmyindia.com/navigator

 

    II.            Internet / wireless applications

 

-          MapmyIndia.com

a.       Interactive maps, directions, local search

b.       Tracking API (Vehicle, Personal, Sales Force etc…)

c.       Store Locator APIs

d.      Yellow and white pages search powered by GetIt – Coming Soon

e.       SMS search – Coming Soon

 

-          Mokoki powered by MapmyIndia Coming Soon

f.        Mobile maps, directions and local search client application

g.       Compatible with Nokia, Motorola, Sony Ericsson, LG, Samsung phones

h.       Available through MapmyIndia.com

 

-          Wayfinder Earth powered by MapmyIndia Coming Soon

i.         Mobile maps and local search client application

j.         Via MapmyIndia.com directly for mobile and PDA phones on all GSM service providers (Airtel, Vodafone, Idea etc.) , on all major platforms (Windows Mobile, Java (J2ME), Symbian S60, UIQ, Blackberry etc.).

 

 III.            Enterprise Products and Services

 

-          GIS-based Decision Support Systems

a.       Retail Site-selection

b.       Logistics and Distribution Planning

 

-          Field Data Collection projects

c.       Urban Planning

d.       Retail Stores Data

 

 

1.4           Map Data Coverage and Build Process

We build our data following MapmyIndia proprietary specifications that are conceptualised,

designed and developed to suit Indian road conditions and addressing system.

 

Team of over 200 field researchers since 1997 have been traveling across different regions of the

country each day, continually driving and redriving the roads, and collecting map data that

more closely reflects real Indian conditions. These data are continually supplemented by phone

calls and other desk research tools of MapmyIndia for validation and value addition.

 

We collect road attributes on each section of road, and are adding millions of Points of Interest

falling under 52 different categories to our database.

 

Our deep understanding of Indian geography and addresses contribute to the development of

groundbreaking and unparalleled products, tools, services and processes.

 

1.       Source Acquisition

a.       Private/Public Data Sources – We obtain maps, charts and imagery that give us the basic information of national and city geometry.

b.       Field Data Collection – Over 250 trained field researchers travel through the Indian roads using GPS and following standard processes to collect different kinds of data attributes.

2.       Digitization and Geometry Creation

a.       Digitizing the sources materials - We digitize the various source material to prepare the base map database

b.       We update geometry by bringing together the source material, field data, and regional knowledge.

3.       Geocoding and Attribute addition

a.       We augment our map database with Points of Interests, Businesses, postal codes, various navigation attributes and other data.

4.       Data Validation

a.       Ongoing update processes that lead the field team to re-drive through various roads of the country ensures accuracy

b.       Our services to businesses for their decision support systems play a big role in cost-effective validation of our map databases

c.       Customer’s feedback on our Products is the other crucial reference point for data validation

 

1.5           Company History

 

CE Info Systems is India’s leading navigable map and GIS solutions provider since 1994. The company was founded in 1992 by entrepreneur couple Rakesh and Rashmi Verma,

who had returned after a 12 year stint in the US working for General Motors and IBM

respectively. The company’s very initial focus was on providing training and solutions on

the IBM mainframe platform. A chance meeting between the promoter couple and

representatives of MapInfo software, a GIS (Geographic Information Systems) tool used

for map creation and analysis, led to CE Info’s decision to get into mapping and GIS. At

that time, digital maps were unavailable for India, and GIS was not a word commonly

known. CE Info became the first distributor for MapInfo in 1994, and set about the

massive and pioneering task of mapping out all of India.

 

1994 – 2004: Building the base map data, and serving the enterprise GIS market

 

Over the next 10 years, from 1994 to 2004, the company focused single-mindedly on

creating the complete India map data product. The challenges the company faced in

creating this massive dataset were two-fold: how to bear the large amount of

investment needed to build the data, and how to ensure the huge database stayed

relevant and up-to-date. The company’s strategy to address these challenges was

elegant and simple – provide enterprises with GIS solutions on top of the map data that

added significant tangible benefits to their business operations and planning. In this

way, the company was able to generate a revenue stream to drive future investments

into building the map data. And because the enterprises were using it for their

operations on a daily basis, they would provide the necessary feedback to ensure

currency of the data. For example, in 1995 when Coca Cola wanted to re-enter India,

the company provided them help in planning their logistics and distribution of bottles

from the bottling plants to almost every town and village across India. Similarly, in 1996

when Hutch (now Essar) was deciding where to place their towers based on demand,

CE Info built the map data and model on top of it to recommend the locations. Thus,

the company focused from 1994 to 2004 in building out the map data set for India and