‘Search, Print & Go!’ – MapmyIndia.com Launches Version 2008

Receives VC funding from Kleiner Perkins Caufield Byers, Sherpalo Ventures and Nexus India Capital

New Delhi, August 23, 2007: MapmyIndia.com, the interactive maps and directions portal for India, today launched MapmyIndia.com v2008, the next generation version of the portal. The new version, with a cool blue look, is packed with innovative features like landmark based directions, powerful and localized Indian search, improved print page for print-and-go option, improved readability, highly detailed maps and much more.

MapmyIndia.com has been successful in capturing the online maps space and is the flagship brand of the New Delhi-based CE Info Systems, the leading navigable map and GIS solutions provider for India since 1994. CE Info Systems recently received venture funding from Kleiner Perkins Caufield Byers, Sherpalo Ventures and Nexus India Capital.

“Traditionally, we Indians have been used to the ask-for-directions-on-the-road method of reaching a new destination. But the popularity of MapmyIndia.com shows a new trend – that with rising incomes and purchasing power and hence increase in domestic travel, more and more Indians are ‘pre-planning’ their travel and are taking the help of MapmyIndia.com. Our research shows that like cell phones, the younger generation is adopting the technology and is introducing it to the older generation. In a few years, I see map-based travel fast catching up with the trends in the US and Europe,” says Rohan Verma, Head, MapmyIndia.com.

“MapmyIndia has invested many years of tireless effort in mapping out all of India, and has developed world-class technology for the online portal. We are very excited about their vision, and believe they will solve the problem of reliable navigation in India,” says Suvir Sujan, Partner in Nexus India Capital.

“Online maps and directions have become the de-facto guide for people in US and Europe. For the same to happen in India, a tailored Indian approach is needed. We believe the landmark-based directions approach taken by MapmyIndia, among other features coming soon, will help drive the mass use of online maps in India,” says Sandeep Murthy, Partner in Sherpalo Ventures and CEO of Cleartrip.

Getting directions on MapmyIndia.com v2008

1. Type in from and to addresses in the search box, or right click on the interactive map to select from and to points.

2. Add via point if you want directions to your destination via that location.

3. See the highlighted route on an interactive zoomable and draggable map.

4. On the left, see the total distance and estimated drive time, along with step-by-step instructions on how to reach the destination, including what road to turn on and what landmarks to cross.

5. Print and carry these directions for reference, or share with others via email, URL link, or by embedding that interactive map into your website or blog

About CE Info Systems (P) Ltd

CE Info Systems (P) Ltd, a New Delhi-based ISO 9001-2000 Company founded in 1992, is the provider of India’s most comprehensive navigable and GIS map dataset that powers location-based services such as internet mapping applications, mobile navigation, car navigation, and GIS-based decision support systems. The company has been creating this repository of proprietary digital map information since 1994 through continuous field surveys and state-of-the-art mapping technology. In 2004, the company released its internet maps and directions portal, MapmyIndia.com, and was short listed by NASSCOM as a showcase company for IT Innovation in India. The company has served over 500 leading enterprise customers, and is now offering map, directions and navigation services to consumers.

***

For more information, contact:

Rohan Verma Head, MapmyIndia.com Email: rohanv@mapmyindia.com Cell: +91-9999004967 Ph: +91-11-26691121/2120

White Fish Communications Anil Nagwani, 9811268046, anil@wfc.in Hemant Arya, 9810780153, hemant@wfc.in