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The iNav solution includes seamless all
India coverage of 280,000 points of interest
across 52 categories such as ATMs’ restaurants,
petrol pumps, police stations, etc. iNav will
help navigate 55,000 towns and villages and
landmarks in 150 cities along state and national
highways. In 18 major cities, detailed street,
by-lane locality, sub-locality and comprehensive
points of interest are covered. By the end of
this fiscal, detailed information about 100
cities would be made available, according to
Verma. CEI has detailed data on 1000 cities in
the country and will roll out the same across
its services over time.
The company has offered flexible options
for making this service available to customers.
This includes a single purchase of either all
India or state data, a monthly subscription
model for all India maps. The company is also
exploring the possibilities of offering iNav at
lower price points or for free by subsidizing
the service through the advertiser revenue
model. | 
