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Monday, 6 November 2006 
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Lost in the city, found on your cell

Kajari Bhattacharya
KOLKATA, Oct. 25: Even for Sherlock Holmes, finding out an address lost in the maze of lanes and by-lanes of north Kolkata would have been a daunting task. Not only are the houses baffling with their darkened terraces and winding staircases, but even the street numbers and meandering alleyways add to the confusion. Ask for directions, and you will get such bewildering answers like “take the first right at the cobbler’s street-side outlet.” To end all that woes, a mobile phone can help you out of the mess from now on.
You will soon be able to locate yourself and your destination on your mobile phone using location-based maps from solutions provider CE Info Systems.
The value-added service will be accessible to users of GPRS-enabled mobile phones ~ irrespective of the network provider they subscribe to. One can easily avail of the service from CE Info Systems’ portal, MapmyIndia.com. The service will be launched by two national mobile phone service providers before the end of this year all over the country.
“Two national mobile phone service providers will have this service on their main menu. So, even if users have not activated GPRS on their phones, they will be able to use this mapping service. The two service providers will soon announce the launch of this mobile mapping service on an all-India basis,” said Mr Rakesh Verma, managing director, CE Info Systems.
The MapmyIndia.com portal uses Web 2 technology, a second generation technology used by Internet portals like Yahoo Maps and Google Maps. “Web 2 allows better user interface and users of these portals find them simpler to use,” said Mr Verma.” Web 1 technology was not good enough for complex portals that use graphics and mapping.”
There are three ways of looking for an address somewhere in the city using this service. You can find out from a map displayed on your mobile phone where your destination is and where you are. You will also be able to get last mile driving directions on how to reach a particular destination. Also, if you want to know, for example, where all the ATMs in a particular area are located, you will be able to get the information on your mobile phone. On the map on your phone, you can even zoom in on a house or a street in the city!
Weather updates and information regarding traffic jams in the city would also be available on mobile phones, Mr Verma said.

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